Stock splits might be seen as marketing techniques. When the price of a stock rises to high, it can become unattractive to investors. A lower price stock allows investors to hold a large number of shares. With a high priced stock, investors may be able to hold only a few shares. When a company splits its stock, it creates more shares at a lower price. However, the value of those shares is the same. For example, a $500 stock that splits 1-2 means the price will drop to $250, and each shareholder will have two shares at $250 instead of one at $500. Stocks can also do reverse splits. A $50 stock that splits 2-1 means that for every two shares, investors get one at $100.
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