The early majority is the third and largest group of a population to adopt new-to-market goods, such as new technologies. This group makes up about 34% of the population. After watching the first two groups, "innovators" and "early adopters", use the new product, the cautious early majority jumps in. They need time to get used to a new product before making the commitment to purchase it.
The early majority is a less affluent and technologically savvy group than "innovators" and "early adopters". While they are not the first to adopt something new, they are ahead of the average person.
