Comparative Advantage

Comparative advantage is a term that describes a firm’s ability to produce a good or service at a lower cost than its competition. A comparative advantage in terms of production enables the firm to sell its good or service at a lower price and a higher margin than its competition. 

Comparative advantages cannot be explained without understanding opportunity costs, which are measured as the potential benefit an individual misses out on when choosing one course of action over another. On an individual basis, a college degree provides an individual a comparative advantage over not having a college degree, as that credential provides the individual the ability to convince employers that he or she is capable of providing tangible value to a firm.

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