For investment property owners, real estate often represents a substantial part of their wealth, and potentially, their legacy. As financial goals evolve and markets shift, advisors working with these clients should be equipped to ask the right questions. Whether the objective is growth, income, or tax efficiency, understanding a client’s real estate strategy begins with a thoughtful conversation.
Here are five essential questions to ask clients who own real estate investments:
1. What Role Does Real Estate Play in Your Overall Financial Strategy?Start by understanding why the client invested in real estate in the first place. Are they focused on income generation, long-term appreciation, diversification, or estate planning? Some property owners see real estate as a retirement income tool, while others view it as a wealth transfer mechanism. Clarifying this foundational intent helps determine whether their current holdings align with their broader objectives.
2. How Are Your Properties Currently Performing?
Get specific about financial performance. What are the net operating incomes, occupancy rates, and recent capital expenditures? Many owners lack formalized tracking or fail to benchmark their properties against market alternatives. A review of cash flow, maintenance costs, and appreciation potential can uncover underperforming assets that warrant closer examination.
3. Have You Considered the Tax Implications of Holding or Selling?
Real estate carries complex tax consequences, especially around depreciation, capital gains, and potential recapture. Clients may be unaware of how selling a property could impact their tax liability. Discuss whether they’ve explored strategies like 1031 Exchanges or Delaware Statutory Trusts (DSTs) to defer taxes and reallocate assets more efficiently. These strategies should be reviewed with qualified tax professionals before implementation.
4. What is Your Time Horizon and Liquidity Need?
Some property owners are deeply involved in management today but may want more flexibility tomorrow. Life events, retirement, or geographic relocation often prompt reassessment. This is a good opportunity to explore passive alternatives that retain real estate exposure without the operational burden. For example, clients nearing retirement may prefer income-oriented strategies through professionally managed structures.
5. Are You Prepared for Succession or Exit Planning?
Many clients have not formalized an exit strategy. Inheritance plans, joint ownership complications, or lack of documentation can complicate transitions. Ask about succession intent: Do they plan to pass properties to heirs, sell them, or transition to more passive structures? Early planning may help minimize disruption and reduce potential tax exposure.
Real estate isn’t just another asset class for many investors—it’s often a central component of an investor’s long-term financial strategy. Asking thoughtful, well-structured questions can help spark important conversations between clients and their advisors. These five questions represent just one starting point to explore how real estate fits within a broader financial picture. Opening that dialogue today can help support more informed decisions over time.
The tax and estate planning information offered by the advisor is general in nature. It is provided for informational purposes only and should not be construed as legal or tax advice. Always consult an attorney or tax professional regarding your specific legal or tax situation.
Article written by: Story Amplify. Story Amplify is a marketing agency that offers services such as copywriting across industries, including financial services, real estate investment services, and miscellaneous small businesses.